In 2019, I was brought in to develop initial design concepts for TED’s new logo animation. My work focused on aligning with TED’s minimal branding while symbolizing the spreading and sharing of ideas. I presented several creative concepts, which served as the foundation for the project. Although I was not involved in the final stages of production, my initial ideas played a key role in shaping the direction of the TED Talks logo animation, which was later implemented and published by another studio in 2022. My contribution to this project reflects my ability to create compelling, on-brand visuals that align with TED’s global mission.
Role: Art Direction and Motion Design
Creative Director: Mike Femia
Role: Art Direction and Motion Design
Creative Director: Mike Femia