As an in-house creative at TED, I developed the initial design direction and motion concepts for a new TED logo animation system.
The work explored how TED’s identity could look across dark and light environments while staying minimal, direct and true to the brand. Following this initial concept phase, the project was transitioned out-of-house for full execution and final production.
I also created the TED Salon opener, a branding piece for TED’s event and marketing initiatives.
TED Salon Page
Role: Initial art direction and motion design
Executed and produced by: Ordinary Folk
Creative Director: Mike Femia
The work explored how TED’s identity could look across dark and light environments while staying minimal, direct and true to the brand. Following this initial concept phase, the project was transitioned out-of-house for full execution and final production.
I also created the TED Salon opener, a branding piece for TED’s event and marketing initiatives.
TED Salon Page
Role: Initial art direction and motion design
Executed and produced by: Ordinary Folk
Creative Director: Mike Femia