In 2019, I was brought in to develop initial design concepts for TED’s new logo animation. The brief called for a minimalistic approach to TED’s existing logo, exploring multiple variations in different environments, including dark mode and light mode. My work focused on aligning with TED’s minimalist branding while symbolizing the spreading and sharing of ideas. I created several explorations, presenting black environments and light mode options to ensure versatility across platforms. These concepts served as the foundation for the project. Although I was not involved in the final stages of production, my initial ideas played a key role in shaping the direction of the TED Talks logo animation, which was later implemented and published by another studio in 2022. My contribution to this project reflects my ability to create compelling, on-brand visuals that align with TED’s global mission.
Additionally, I created the TED Salon Opener, a key branding piece used for marketing and events. The opener aired as part of TED Salon’s initiatives, elevating the event’s visual identity and enhancing audience engagement.
TED Salon Page
Role: Art Direction and Motion Design
Creative Director: Mike Femia
Additionally, I created the TED Salon Opener, a key branding piece used for marketing and events. The opener aired as part of TED Salon’s initiatives, elevating the event’s visual identity and enhancing audience engagement.
TED Salon Page
Role: Art Direction and Motion Design
Creative Director: Mike Femia