CNN Digital

CNN Multi-Platform Video System

Branding & Design

Short-Form Vertical System
Template framework for fast-turn social video across TikTok, Instagram and YouTube Shorts.

Multi-Platform Video Branding
Screen elements and reusable templates used daily by video production teams to support breaking news, explainers and editorial videos across CNN’s digital, social, streaming and in-app platforms.

Led the art direction and design of a scalable visual system for CNN’s digital platforms, built for use across marketing, social, on-air video, streaming and mobile.

Managed cross-functional design work with editorial, product, video, social, marketing and production teams.

The system was designed to keep CNN video consistent across horizontal and vertical formats, while still allowing producers to move quickly on breaking news, daily explainers and social stories.

All templates were created and maintained in After Effects, enabling 350+ video producers to create 5,000+ videos and stories on quick turnarounds globally, across English and multilingual teams (Spanish and Arabic).

CNN on TikTok, Instagram, YouTube Shorts

Vertical Video Samples:

Milan Protests
Pakistan Suicide
AI Advancing
Kim Kardashian

Art direction & brand design lead: Elisa Solinas
Motion Designer: Agne Jurkenaite, Taylor Su, Patrick Gallagher