Why We Need Net Neutrality



Role: Art direction, motion design, animation, editing
Facilitated by: Michael Chia & Courtney Horwitz

Script and voice over: KK Apple
Music: Leo Islo - Mind of Martha Jane

Client: Vimeo
Honors: Vimeo Staff Pick
Indigo Awards 2018 - Gold in Digital Ads and Campaigns & Gold in Computer Animation


On July 12 2017, Vimeo stood with activists and like-minded companies in a day of action to support the existing net neutrality rules, built on a court-approved legal foundation (known as Title II of the Communications Act). Vimeo also filed comments with the FCC. Creatively, we were briefed to produce a call to action video campaign asking the public to join and make their voices heard.
Vimeo's Net Neutrality Campaign was widely shared via social media and advertised natively on Vimeo's website, leading to Battle For The Net.




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