Vimeo
Why We Need Net Neutrality
Design Branding & Animated Explainer
Branding & Homepage Assets
Branding, homepage banners and social assets for Vimeo’s net neutrality campaign
This campaign highlighted the importance of protecting net neutrality, standing with activists and organizations to support internet freedom. Vimeo filed comments with the FCC and launched a call-to-action video urging the public to advocate for maintaining Title II of the Communications Act. The video gained widespread attention across social media and Vimeo’s platform, ultimately supporting the Battle for the Net initiative.
The challenge was visualizing the internet, an abstract concept and turning it into a tangible, understandable visual language.
From ideation to final delivery, I led the art direction, design, animation, and editing, ensuring every element aligned with the message of urgency and advocacy. The visual language and motion system developed for this project went on to inform Vimeo’s broader branding and design systems across the platform.
This was also used on the FFC’s official wesbite and widely shared across multiple platforms.
Watch the Full Video here:
Role: Art direction, motion design, animation, editing
Facilitated by: Michael Chia & Courtney Horwitz
Script and voice over: KK Apple
Music: Leo Islo - Mind of Martha Jane
Client: Vimeo
Award: Vimeo Staff Pick
The challenge was visualizing the internet, an abstract concept and turning it into a tangible, understandable visual language.
From ideation to final delivery, I led the art direction, design, animation, and editing, ensuring every element aligned with the message of urgency and advocacy. The visual language and motion system developed for this project went on to inform Vimeo’s broader branding and design systems across the platform.
This was also used on the FFC’s official wesbite and widely shared across multiple platforms.
Watch the Full Video here:
Role: Art direction, motion design, animation, editing
Facilitated by: Michael Chia & Courtney Horwitz
Script and voice over: KK Apple
Music: Leo Islo - Mind of Martha Jane
Client: Vimeo
Award: Vimeo Staff Pick