Vimeo
Why We Need Net Neutrality
Design Branding & Animated Explainer
This campaign highlighted the importance of protecting net neutrality, standing with activists and organizations to ensure internet freedom. Vimeo filed comments with the FCC and launched a call-to-action video, urging the public to advocate for maintaining Title II of the Communications Act. The video gained widespread attention on social media and Vimeo’s platform, ultimately supporting the Battle for the Net initiative.
From ideation to final delivery, I led the art direction, design, animation, and editing for this project, ensuring every element aligned with the message of advocacy and urgency. The bold visual language and dynamic motion design later inspired Vimeo’s branding direction and was shared across multiple platforms, including social media.
Role: Art direction, motion design, animation, editing
Facilitated by: Michael Chia & Courtney Horwitz
Script and voice over: KK Apple
Music: Leo Islo - Mind of Martha Jane
Client: Vimeo
Award: Vimeo Staff Pick
From ideation to final delivery, I led the art direction, design, animation, and editing for this project, ensuring every element aligned with the message of advocacy and urgency. The bold visual language and dynamic motion design later inspired Vimeo’s branding direction and was shared across multiple platforms, including social media.
Role: Art direction, motion design, animation, editing
Facilitated by: Michael Chia & Courtney Horwitz
Script and voice over: KK Apple
Music: Leo Islo - Mind of Martha Jane
Client: Vimeo
Award: Vimeo Staff Pick