TED Conferences
TED Women 2019: Bold + Brilliant
Event Branding & Design
Event Guide & Printed Materials
Programs, schedules, wayfinding and on-site collateral built from a single modular system to stay consistent while adapting to different formats and use cases.
Foil stamping by Paperchase Press
Speaker & Artist Promotions
The modular visual designs extended to speaker and featured artist promotions, including printed assets and digital placements. Each piece balanced individuality with consistency, allowing speakers to stand out while clearly belonging to the TED Women identity.
Modular Identity System
The visual identity was built as a modular system rooted in a flexible gradient language. Shapes, color transitions and type could be recomposed across physical and digital touchpoints without losing cohesion. This allowed the brand to scale quickly while staying expressive.
Installation & On-Site Design
Physical applications, stage graphics, large-scale signage and environmental installations. The system was translated into dimensional space and applied across the venue to create a unified, immersive experience.
*Photo credits: TED Conferences
Designing for a TED conference meant thinking about scale from the outset, how a visual system could support a large, multi-day event while adapting across physical spaces, digital platforms and motion.
I led art direction and designed the core visual system for TED Women 2019 as a modular framework built around color, gradients, typography and graphic forms. The system was designed to recombine flexibly across formats while maintaining clarity and cohesion.
I developed the key visual elements and guidelines, which were applied across event signage, printed materials, digital. The designs were produced in collaboration with print and production teams, resulting in a unified visual experience throughout the event.
View more details about the conference here
Role: Art Direction, branding design
Team: Mike Femia, Maya Sariahmed, Sarah Lee, Mina Sabet-Bogan, Martha Estafanos
Event Photography: Marla Aufmuth, Callie Giovanna
December 4-6, 2019
Palm Springs, CA
I led art direction and designed the core visual system for TED Women 2019 as a modular framework built around color, gradients, typography and graphic forms. The system was designed to recombine flexibly across formats while maintaining clarity and cohesion.
I developed the key visual elements and guidelines, which were applied across event signage, printed materials, digital. The designs were produced in collaboration with print and production teams, resulting in a unified visual experience throughout the event.
View more details about the conference here
Role: Art Direction, branding design
Team: Mike Femia, Maya Sariahmed, Sarah Lee, Mina Sabet-Bogan, Martha Estafanos
Event Photography: Marla Aufmuth, Callie Giovanna
December 4-6, 2019
Palm Springs, CA