TED Conferences
TED Women 2019: Bold + Brilliant
Event Branding & Design
Event Guide & Printed Materials
Programs, schedules, wayfinding and on-site collateral built from a single modular system to stay consistent while adapting to different formats and use cases.
Foil stamping by Paperchase Press
Speaker & Artist Promotions
The modular visual designs extended to speaker and featured artist promotions, including printed assets and digital placements. Each piece balanced individuality with consistency, allowing speakers to stand out while clearly belonging to the TED Women identity.
Modular Identity System
The visual identity was built as a modular system rooted in a flexible gradient language. Shapes, color transitions and type could be recomposed across physical and digital touchpoints without losing cohesion. This allowed the brand to scale quickly while staying expressive.
Installation & On-Site Design
Physical applications, stage graphics, large-scale signage and environmental installations. The system was translated into dimensional space and applied across the venue to create a unified, immersive experience. *Photo credits: TED Conferences
Designing for a TED event meant thinking about scale as the visual system supporting a large, multi-day conference across physical spaces, digital platforms and motion.
I came up with the master designs for TED Women 2019 as a modular framework built around color, gradients, typography and graphic forms, so it could function in many formats without feeling repetitive.
The key visual elements and guidelines covered event signage, printed materials, digital assets and motion. The designs were produced with print and production teams, creating a unified visual experience throughout the event.
View more details about the conference here
Role: Art Direction, branding design
Team: Mike Femia, Maya Sariahmed, Sarah Lee, Mina Sabet-Bogan, Martha Estafanos
Event Photography: Marla Aufmuth, Callie Giovanna
December 4-6, 2019
Palm Springs, CA
I came up with the master designs for TED Women 2019 as a modular framework built around color, gradients, typography and graphic forms, so it could function in many formats without feeling repetitive.
The key visual elements and guidelines covered event signage, printed materials, digital assets and motion. The designs were produced with print and production teams, creating a unified visual experience throughout the event.
View more details about the conference here
Role: Art Direction, branding design
Team: Mike Femia, Maya Sariahmed, Sarah Lee, Mina Sabet-Bogan, Martha Estafanos
Event Photography: Marla Aufmuth, Callie Giovanna
December 4-6, 2019
Palm Springs, CA